Purple Strategic Branding, Singapore, Indonesia, Malaysia, Philippines

purpleBranding should be an exciting journey. Our role is to lead you to places you wouldn't otherwise have visited. Strategic Branding SpecialistsPicture: Central Java, Indonesia

Home

Services

Brand-Building

Internal Branding

Workshop

Workshops

Resources

About Purple

Cases

Home
We believe branding should be an exciting journey with our role being to lead you successfully to rewarding places you might not otherwise have visited –placing your brand at the centre of everything you do. Indeed, the brand should be the source-code for all corporate activity.Used correctly the brand becomes an organising principle influencing everything the business says and does. However, rarely are the techniques of branding used as comprehensively or aligned as thoroughly as they could be. Companies are therefore denied branding'’s rich synergistic benefits. Looking at branding in a more holistic manner therefore represents a huge opportunity for companies of all types and sizes.At Purple, our focus is on getting strategy right and then finding the best expertise to support you at every part of your branding journey. We are experts in aligning your organisation behind your brand and engaging your people to enthusiastically deliver your brand promise.

Purple News

Mark Grudzinski speaks at the CASC Asian Shopping Centre Conference.Mark Grudzinski, Purple's Managing Director, spoke at the Council of Asian Shopping Centres (CASC) Conference in Jakarta in October.He stressed the importance of shopping mall brands achieving a clear point of difference to compete effectively in what is an increasingly crowded market.

CASC Pic.png

Services

We have great ideas, as well as tried and tested tools and techniques to help you unlock the full potential of your brand. Our aim is simply to make branding expertise and resources easily accessible.An integrated brand-building programme.Internal branding programmes to engage your staff in the delivery of your brand promise.To spark interest, stimulate thought and set direction so that you can continue on your own.* CoachingTo be available on an ongoing basis (at a frequency that suits you) so that you see your plans through.Checklists and articles.

Brand-Building

Purple's Integrated Brand-Building Programme

activate

develop

explore

The raw material for brand development is the information and key insights from the strategic brand exploration. A Purplestorm™ workshop is designed to challenge and stretch you – focusing on the future you want to create.This is a creative process – where we imagine your possible futures and decide on the best course of action.
This involves the development of a detailed strategy activation plan.It covers:Guidance on the aesthetic elements of your brand – including the development of briefing documents for design and advertising agencies.Brand Alignment: Aligning all your efforts and resources behind the brand.Brand Engagement: Creating brand enthusiasm among everyone in your organisation and your value chain.A Brand Coaching Programme to provide ongoing support to keep your brand on track.
This part of the programme is insight-driven and exploratory.We work with you on a thorough strategic exploration to fully understand the challenges and opportunities your brand faces. Most of all, we identify what makes you truly unique, what makes your brand special.A Purplestorm™ strategy workshop digs deep to understand your current situation and the opportunities ahead.
Internal Branding

Bringing your brand to life . . . Purple's Integrated Internal Branding Programme

explore

engage

align

We start by exploring how your staff perceive your brand. We work with you to thoroughly understand your brand and how you want to position it. What are your key brand milestones, past and future? What’s your vision for your brand?At this stage we also explore the scale and logistics of the project. How many employees do you have? How are they spread geographically? What language issues need to be considered?Finally we agree a definition of your brand which will be used throughout the Alignment and Engagement programmes.
We craft an inspiring Brand Story –celebrating key milestones from the past and highlighting the ones on the horizon. We recruit Brand Storytellers, train them and support them with a Storytelling Kit – consisting of storybooks, certificates and other materials. Storytelling sessions elicit valuable ideas about how staff at all levels can ‘live the brand’. We help you put the ideas generated into practice – to provide some ongoing momentum for the project.
We use a series of workshops to encourage people to see more clearly their (often hidden) role in delivering your brand. Workshops have the advantage of bringing fresh light to bear on the subject, encouraging the cross-fertilization of ideas.The result is a detailed Brand Alignment Plan with clear departmental responsibilities and deliverables.
Workshop
Workshops redefined - the Purple workshop experienceWorkshops are the most effective way of:Creating fresh energy among a group of people (at any level in the organisation).Exploring new possibilities and options for the future.Breaking free of existing mindsets and limitations.Sharing knowledge and generating new insights.Solving problems by bringing divergent expertise together.Instilling new expertise and relating it to a specific situation or set of circumstances.Purple's workshops are carefully planned to ensure they are an engaging and productive experience, making full use of our unique Purplestorm™ methodology. We also have a library of workshop tools and techniques to draw upon.We spend time with you beforehand to make sure they cover the issues that are crucial to you. We help you decide precisely who should be involved and how we can get the best contribution from them.What people often fail to realise is that workshops start long before the event itself. There’s considerable preparation and ‘homework’ for participants too so that we hit the ground running!

Workshops

Purple Workshops

Purple offers a range of in-house workshops - as well as made-to-measure workshops and retreats.

Brand Energiser

Brand Strategy

Management Retreats

Our management retreats are run off-site in specially-selected locations which provide the perfect environment to take a ‘helicopter’ view of your future. In Asia we have the benefit of a range of superb destinations.Mark Grudzinski, Purple's Managing Director, is an accomplished retreat facilitator.
This one-and-a-half day in-house workshop takes a journey with you into the world of your customer. We identify insights that will enable you to position your brand to maximum effect and develop a full Brand Platform to make the brand a reality among both internal and external audiences.The Purple Brand Strategy workshop includes:Workshop preparation.The one-and-a-half day workshop.All support documentation.Online Support for 30 days after the workshop.
This one-day in-house workshop is designed to unlock the hidden potential in your brand and put it to work for you.The result is a set of practical ideas that will enable you to energise your brand giving you a powerful competitive advantage. The Purple Brand Energiser workshop includes:Workshop preparation.The one-day workshop.All support documentation.Online Support for 30 days after the workshop.
Made-to-measure workshops Why not ask Purple to create a workshop to meet your precise requirements?

Resources

purple

The Purple Resource Centre offers you a number of brand-related articles for download.

Brand Resource Centre

06-11 Purple Brand Experiences Report.pdf

06-11 Purple Download Experience Tips.pdf

Please contact Purple for resources in other formats - including talks given by Mark Grudzinski on Brand Internalisation in Prezi format.

About Purple
Purple’'s StoryEstablished in Singapore some 15 years ago, Purple is an independent strategic branding consultancy specialising in the integration of all aspects of the branding mix to develop effective and long-lasting brands.Our work has taken us into areas such as strategic planning, designing branded service experiences and brand internalisation for some of Asia’'s top brands.We have developed a unique range of tools and techniques as we’ve refined our methodology along the way. We’'ve also embedded Appreciative Inquiry (AI) techniques into everything we do.
Mark GrudzinskiPurple's Managing DirectorMark is a highly-experienced brand strategist and regularly talks at branding conferences. He is also an accomplished workshop facilitator and research moderator.His passion for getting strategy right and his insistence that strategy be portrayed in everything a brand says or does is what sets Purple's approach apart from that of its rivals.

Purple's Projects

DiGi Telecommunications (Malaysia)Brand Audit, Brand Positioning and Brand Advocacy.Celcom Bhd (Malaysia)Brand Alignment and Brand Advocacy.InterContinental Resort and Spa Bali (Indonesia)Strategic Management Workshop.SMART Communications Inc (Philippines)Brand Audit, Brand Positioning and Brand Advocacy.Azurea Lifestyle Yachting (Thailand) Brand Strategy and Corporate Identity.Ritz-Carlton Bali, Resort and Spa (Indonesia)Strategic Management Workshop and Service Workshops.Excelcom (Indonesia) Brand Positioning and Value-Chain Research.Axis (Indonesia)Brand Research and Brand Positioning.Rasa Sentosa Resort (Singapore)Strategic Management Workshop and Vision, Mission and Values.RHB Bank (Malaysia)Brand Audit.GS Wealth (Singapore)Brand Audit, Brand Strategy, Marketing Strategy and Brand Re-launch.OCBC Private Bank (Singapore) Service Design and Brand Experience Management.Me2Movies (Singapore)Brand Positioning and the development of a full Brand Platform.
12-11 MG1.jpg

Detailed Purple Case Histories

Cases SMART Communications Inc (Philippines) – Brand Positioning and Brand AdvocacyHaving been involved in redefining Smart’'s brand, we were engaged to create a programme to communicate the brand to all Smart’s staff throughout the Philippines. Engaging the whole company behind its brand is both a challenging and inspiring task. We went back to the roots of Smart’s success and developed ‘Smart’'s Great Brand Adventure’. The story tells of the company'’s achievements to date, reinforces Smart’'s Brand Promise and sets out its ambitions for the future while emphasising the crucial role that every member of staff will play. The programme encourages all staff to commit to three actions through which they will live up to Smart’'s Brand Promise. Our unique brand storytelling approach used a train-the-trainer system to cascade the story throughout the organisation. The programme became both a rallying-cry and a force for mobilising staff behind the brand.
DiGi Telecommunications (Malaysia) – Strategic Brand Positioning and Brand AdvocacyDiGi had been known as a company aiming its service primarily at the youth market – and it needed to have a broader appeal in order to successfully increase market share against competitors. After completing a comprehensive Brand Audit we created a clear and distinctive brand positioning for DiGi corporate as well as developing new brands for its pre and post paid mobile telephone services.To overcome the challenge of getting its customer service staff behind the repositioned brand we created brand materials and trained key people (brand advocates) within the customer service department to cascade the spirit of the brand to their colleagues. DiGi is now seen as a major player in both pre and post-paid mobile services in Malaysia.

No Frame

12-11 Purple Case Histories.pdf

Contact

Purple Strategic Insight Pte Ltd9 Temasek Boulevard#09-01 Suntec Tower TwoSingapore 038989Tel: +65 6407 1488Fax: +65 6407 1501
Purple2

Purple In-House Workshops

Purple offers a range of in-house workshops - as well as made-to-measure workshops and retreats.

Brand Energiser

Brand Strategy

Brand Alignment

This one-day in-house workshop is designed to unlock the hidden potential in your brand and put it to work for you.The result is a set of practical ideas that will enable you to energise your brand giving you a powerful competitive advantage. The Purple Brand Energiser workshop includes:Workshop preparation.The one-day workshop (excluding venue costs).All support documentation.Online Support for 30 days after the workshop.
This one-and-a-half day in-house workshop takes a journey with you into the world of your customer. We identify insights that will enable you to position your brand to maximum effect and develop a full Brand Platform to make the brand a reality among both internal and external audiences.The Purple Brand Strategy workshop includes:Workshop preparation.The one-and-a-half day workshop (excluding venue costs).All support documentation.Online Support for 30 days after the workshop.
This one-day in-house Brand Alignment workshop gives you everything you need to align your organisation behind your brand.You get guidelines for conducting your own Brand Alignment activities including a Brand Engagement programme as well as ongoing online support.The Purple Brand Alignment workshop includes:Workshop preparation.The one-day workshop (excluding venue costs).All support documentation.Online Support for 30 days after the workshop.
Purple3 Just imagine . . .Having an inspiring vision for the future and a sense of purpose that engages those inside and outside the organisation in achieving it.Having access to unique customer and market insights upon which to build powerful competitive advantage.Owning a brand that stands for something meaningful, that people genuinely trust, a brand that’s inspiring to customers and staff alike.A truly enthusiastic and brand-aligned workforce.Creating a rich source of innovative ideas for new products and services.Finding ways to unlock and successfully exploit the creativity and inventiveness that exists within your organisation. Leading your industry with consumer-focused innovations.Our workshops, coaching and programmes are designed to help you make these things possible.

AI About Appreciative Inquiry (AI)Transforming the future by changing the way we think about it.This is a body of thinking that originated in the United States and founded on the idea that the most effective way to create the future we want is to leverage on what already works. It involves exploring a 'shared future' for your brand - with all those concerned in developing and delivering it. The process releases latent ideas and enthusiasm that would otherwise remain hidden. It's a superb way of getting everyone involved. Staff will embrace and express the brand better, distributors will sell it more enthusiastically and customers will adopt it over competitors’' brands.The approach has huge implications for branding in general and, in particular, for those brands which rely on front-line staff to create and deliver a significant part of the brand experience - such as hospitality and retail. We'’ve spent considerable time applying and adapting AI techniques and integrating them into everything we do. The approach has been used successfully by the US Navy, McDonald's, British Airways and NASA. Appreciative Inquiry now forms the base methodology in all Purple workshops and management retreats.

Privacy Purple's privacy policyAny data that you provide at www.purple-si.com will only be used by Purple to communicate with you. You will not receive unsolicited marketing emails from third parties. We will e-mail you service updates from time to time. If you do not wish to receive these you can request to be removed from our service update list at any time.We will ensure that any contractors we use in connection with the running of the website (for example hosting providers) are only able to process data on our behalf and in accordance with our privacy policy and instructions and not for any other independent purpose.

FacebookPrivacy PolicyPurple Strategic Insight Pte Ltd