Purple Brand Packages

We have packaged some of our signature services. Rates available on request.

POSITIONING AND CREATING YOUR BRAND

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Successful positioning is both an art and a science. We work with you to define your positioning and purpose (your Brand Heartbeat) and build your brand around it.

Includes:

  • Brand Audit and Competitive Evaluation.
  • Internal Management and Staff Interviews.
  • Purpose and Positioning workshop (your Brand's Heartbeat).
  • Brand Development – creating your complete Brand Platform (Brand Purpose, Values, Personality and Architecture)

What your brand means for you:

  • Brand Alignment and Staff Engagement.
  • Developing a Communications Matrix to support your brand.
  • Defining and documenting your ‘Signature Service Style’ based on your brand positioning.


 

DEFINING YOUR VISION, PURPOSE AND CORE VALUES

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A one-day workshop to help hotels define their Vision, Purpose and Core Values.

Includes:

  • SWOT Analysis to underpin the process – with a particular emphasis on your strengths and opportunities.
  • Creating an inspiring Vision of your brand’s future. The star on the horizon that you are moving towards.
  • Defining your Purpose (your motive for achieving your Vision). NOTE: We use Simon Sinek’s excellent ‘Start with Why’ approach.
  • Defining your Core Values which will guide everything you do.

This can be done on or off site – and is often best undertaken as part of a weekend retreat.
 

SERVICE CRAFTSMANSHIP

Delivering high standards of service are made easier using our Service Craftsmanship approach.

Involves using cutting edge approaches to service design and the customer experience.

Includes:

  • Review and Audit of your current service delivery and standards.
  • A one-day multi-functional workshop to map out your current customer journey and critical points in need of attention and applying Service Craftsmanship tools – using Service Blueprinting.
  • A one-day workshop to define how to successfully implement service improvements across all departments.
  • Embedding your new approach among staff – a Service Craftsmanship Cascading Programme

 

 

EMPLOYEE BRAND ENGAGEMENT (Cascading your Brand Heartbeat)

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Imagine everyone in your organisation enthusiastically delivering your brand.

Brand Engagement involves writing and cascading your Brand Heartbeat (encapsulated in a story) in an engaging way throughout your organisation – paying particular attention to those who have direct roles in creating the Brand Experience.

  • We convert your strategy into a story that encapsulates what your brand stands for and inspires your people about its future.
  • Everyone can contribute their own ideas about how to make your Brand Story a reality and then put them into practice
  • By enrolling key members of your team as storytellers the story is both credible to the audience and cost-effective to cascade.
  • A storytellers’ kit is produced and we recruit and train the storytellers.

Your people, quite literally, live your brand!