With over 25 years' experience, Purple offers a comprehensive and effective brand-building system.

We understand how to make your brand the one that customers think of first, get enthusiastic about online and choose in preference to those of your rivals. Allowing your brand to out-perform your competitors in revenue terms.

Developed over years of experience, every part of the system is 'tried and tested'.

Success depends upon you following our proven brand-building principles. it’s an exciting journey.

Let's get started.

Mark Grudzinski
CEO & Founder
PURPLE BRANDING + MARKETING

PURPLE'S COMPREHENSIVE BRANDING-BUILDING SYSTEM

Our comprehensive Brand-Building System takes you from initial concept through to implementation.  A number of key modules can be taken on their own - with a particular focus on aligning marketing and communications behind what your brand stands for.

We also work on an ad-hoc basis for clients with specific branding and marketing challenges and opportunities.

Our Services in more detail. . . 

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Vision, MISSION & Purpose

HAVE A GREAT VISION OF THE FUTURE AND STAND FOR SOMETHING THAT MATTERS

Get your strategy right and everything else will fall into place.

We help you develop a clear corporate or masterbrand strategy, from a well-defined vision, and mission to a deeper sense of purpose.

This is the essential foundation of a successful brand. 

 

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Brand strategy & Brand blueprint

DEFINE YOUR BRAND SO YOU CAN ALIGN YOUR ORGANISATION AND PEOPLE BEHIND IT

We create a complete Brand Blueprint from Positioning Statement to Brand Values, Personality and Brand Architecture.

Think of it as your Brand Owner’s Manual. Anyone who has any form of responsibility for the brand should be able to pick it up and apply it to deliver the spirit of your brand consistently.

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Marketing & Communications

TELL THE WORLD WHAT YOU HAVE TO OFFER AND WHY THEY SHOULD BUY FROM YOU

We help you to better target your marketing and communications, taking full advantage of the latest digital techniques.

We develop a Marketing and Communications Strategy to get you results. We also ensure the way your brand is expressed is true to your original intent.

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delivering great BRAND experiences

DELIVER YOUR BRAND PROMISE WITHOUT COMPROMISE

We work with you on every part of your brand  delivery process to ensure your brand lives up to its promises.

This includes Employee Brand Engagement Programmes, as well as programmes to engage your whole value chain with your brand.

The result: Great brand experiences.

 

Brand Vision, Mission & Purpose

WELL THOUGHT OUT STRATEGY IS THE FIRST STEP IN CREATING A GREAT BRAND

Well thought out strategy, from an inspiring vision, mission and well-defined sense of purpose for your corporate or masterbrand. These are the foundations of brand-building.

No amount of downstream marketing pyrotechnics will help if you set off in the wrong direction. Time invested in getting your positioning and purpose right is time well spent. 

This includes defining your most attractive and financially rewarding market opportunities.

 
 

Brand Strategy & Brand Blueprint

DEFINE YOUR BRAND SO YOU CAN ALIGN YOUR ORGANISATION BEHIND IT

We create a complete Brand Blueprint from Positioning Statement to Brand Values, Personality and Brand Architecture.

Think of it as your Brand Owner’s Manual. Anyone who has any form of responsibility for the brand should be able to pick it up and apply it to deliver the spirit of your brand consistently.

 
 

Marketing & Communications

Reaching AND WINNING HIGH-REVENUE customers

How you market and communicate your brand is crucial in today’s highly competitive markets.

That's why we focus on your highest revenue market opportunities and develop a Marketing and Communications Strategy to get results and to ensure the way your brand is expressed is true to your original intent. It defines your visual style and tone of voice for each of your key customers groups or segments.

 
 

Brand Experience & Service Design

Managing your Brand Experience TO MAXIMISE REVENUE

We work with you map out your customer journey, define your brand experience and create your Signature Service Style successfully uniting all the expressions of your brand. Getting your brand experience right is important to maximise revenue opportunities too.

 
 

Brand Alignment & Engagement

GETTING YOUR ORGANISATION BEHIND YOUR BRAND

Brand Alignment

Align your whole organisation behind what your brand stands for.

The brand (and brand thinking) becomes embedded in the organisation and you are able to deliver on your Brand Promise.

Our unique, tried and tested system of workshops and tools help engage all functional areas in contributing towards the successful delivery of your brand promise.

Brand Engagement

Unless all your people know what it stands for and how to portray it, you are realising a fraction of its true potential. Engaged staff are also more effective at maximising revenue by up selling and cross selling. 

Brand Engagement involves writing and cascading your brand story in an engaging way throughout your organisation – paying particular attention to those who have direct roles in creating the Brand Experience.