Brands that have purpose, character and integrity are the ones consumers love, champion and remain loyal to. They are also the ones that perform best for their owners.
Purple has been in the branding business for more than twenty years. We know how to make brands count. How to make your brand the one that customers think of first, get enthusiastic about online and choose in preference to those of your rivals.
Is it an easy task? No, it’s a journey.
We'd like you to join the ranks of the 'brands that count'.
Let's start the journey.
Mark Grudzinski, CEO & Founder, PURPLE BRANDING
Vision, Purpose & Brand Strategy
STAND FOR SOMETHING THAT MATTERS TO YOUR CUSTOMERS
Get your strategy right and everything else will fall into place.
We help you develop a clear strategy, from a well-defined vision and sense of purpose to an accurately articulated positioning.
We also develop a Brand Experience Strategy to complement your positioning.
Brand Experience & Service Design
CREATE A BRAND EXPERIENCE THAT DELIGHTS CUSTOMERS AND BUILDS LOYALTY
We help you put yourself in your customers' shoes. That's the best way to think about and design brand experiences that keep customers coming back for more.
We have also developed service design techniques so that you have the processes in place to consistently deliver your brand promise.
Marketing & Communications
TELL THE WORLD WHAT YOU HAVE TO OFFER AND WHY THEY SHOULD BUY FROM YOU
We help you to better target your marketing and communications, taking full advantage of the latest digital techniques.
We develop a Marketing and Communications Strategy to get you results. We also ensure the way your brand is expressed is true to your original intent. We call this Strategic Integrity.
Brand Alignment & Engagement
DELIVER YOUR BRAND PROMISE WITHOUT COMPROMISE
We work with you on every part of your brand delivery process to ensure your brand lives up to its promises.
This includes Employee Brand Engagement Programmes, as well as programmes to engage your whole value chain with your brand.