Brands that have purpose, character and integrity are the ones consumers love, champion and remain loyal to. They are also the ones that perform best for their owners . . . they exceed their revenue targets.

Purple has been in the branding business for more than twenty years. We know how to make brands count. How to make your brand the one that customers think of first, get enthusiastic about online and choose in preference to those of your rivals. Allowing your brand to out perform your competitors in revenue terms.

Is it an easy task? No, it’s a journey.

We'd like your brand to join the ranks of the 'brands that count'.

Let's start the journey.

Mark Grudzinski, CEO & Founder, PURPLE BRANDING

 
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Vision, Purpose & Brand Strategy

STAND FOR SOMETHING THAT MATTERS TO YOUR CUSTOMERS

Get your strategy right and everything else will fall into place.

We help you develop a clear strategy, from an inspiring vision and sense of purpose to an accurately articulated positioning.

We help you identify your most financially attractive market segments and opportunities.

We also develop a Brand Experience Strategy to complement your positioning.

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Brand Experience & Service Design

CREATE A BRAND EXPERIENCE THAT DELIGHTS CUSTOMERS AND BOOSTS REVENUE

We help you put yourself in your customers' shoes. That's the best way to think about and design brand experiences that encourage customers to spend more and keep them coming.

We have also developed service design techniques so that you have the processes in place to consistently deliver your brand promise.

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Marketing & Communications

TELL THE WORLD WHAT YOU HAVE TO OFFER AND WHY THEY SHOULD BUY FROM YOU

We help you to better target your marketing and communications, taking full advantage of the latest digital techniques.

We develop a Marketing and Communications Strategy to get you revenue results. We also ensure the way your brand is expressed is true to your original intent, we call this Strategic Integrity.

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Brand Alignment & Engagement

DELIVER YOUR BRAND PROMISE WITHOUT COMPROMISE

We work with you on every part of your brand  delivery process to ensure your brand lives up to its promises.

This includes Employee Brand Engagement Programmes, as well as programmes to engage your whole value chain with your brand.

 

Brand Vision, Purpose & Positioning

WELL THOUGHT OUT STRATEGY IS THE FIRST STEP IN CREATING A GREAT BRAND

Well thought out strategy, from an inspiring vision and well-defined sense of purpose to a clear and well-articulated positioning are the foundations of brand-building.

No amount of downstream marketing pyrotechnics will help if you set off in the wrong direction. Time invested in getting your positioning and purpose right is time well spent. 

This includes defining your most attractive and financially rewarding market opportunities.

 
 

Brand Experience & Service Design

Managing your Brand Experience TO MAXIMISE REVENUE

We work with you map out your customer journey, define your brand experience and create your Signature Service Style successfully uniting all the expressions of your brand. Getting your brand experience right is important to maximise revenue opportunities too.

 
 

Marketing & Communications

Reaching AND WINNING HIGH-REVENUE customers

How you market and communicate your brand is crucial in today’s highly competitive markets.

That's why we focus on your highest revenue market opportunities and develop a Marketing and Communications Strategy to get results and to ensure the way your brand is expressed is true to your original intent. It defines your visual style and tone of voice for each of your key customers groups or segments.

 
 

Brand Alignment & Engagement

GETTING YOUR ORGANISATION BEHIND YOUR BRAND

Brand Alignment

Align your whole organisation behind what your brand stands for.

The brand (and brand thinking) becomes embedded in the organisation and you are able to deliver on your Brand Promise.

Our unique, tried and tested system of workshops and tools help engage all functional areas in contributing towards the successful delivery of your brand promise.

Brand Engagement

Unless all your people know what it stands for and how to portray it, you are realising a fraction of its true potential. Engaged staff are also more effective at maximising revenue by up selling and cross selling. 

Brand Engagement involves writing and cascading your brand story in an engaging way throughout your organisation – paying particular attention to those who have direct roles in creating the Brand Experience.

 

Purple Brand Packages

We have packaged some of our signature services. Rates available on request.

POSITIONING AND DEFINING YOUR BRAND

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Successful positioning is both an art and a science. We work with you to define your positioning and purpose (your Brand Heartbeat) and build your brand around it.

Includes:

  • Brand Audit and Competitive Evaluation.
  • Internal Management and Staff Interviews.
  • Purpose and Positioning workshop (your Brand's Heartbeat).
  • Brand Development – creating your complete Brand Platform (Brand Purpose, Values, Personality and Architecture)

What your brand means for you:

  • Brand Alignment and Staff Engagement.
  • Developing a Communications Matrix to support your brand.
  • Defining and documenting your ‘Signature Service Style’ based on your brand positioning.


 

DEFINING YOUR VISION, PURPOSE AND CORE VALUES

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A one-day workshop to help hotels define their Vision, Purpose and Core Values.

Includes:

  • SWOT Analysis to underpin the process – with a particular emphasis on your strengths and opportunities.
  • Creating an inspiring Vision of your brand’s future. The star on the horizon that you are moving towards.
  • Defining your Purpose (your motive for achieving your Vision). NOTE: We use Simon Sinek’s excellent ‘Start with Why’ approach.
  • Defining your Core Values which will guide everything you do.

This can be done on or off site – and is often best undertaken as part of a weekend retreat.
 

SERVICE CRAFTSMANSHIP

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Delivering high standards of service are made easier using our Service Craftsmanship approach.

Involves using cutting edge approaches to service design and the customer experience.

Includes:

  • Review and Audit of your current service delivery and standards.
  • A one-day multi-functional workshop to map out your current customer journey and critical points in need of attention and applying Service Craftsmanship tools – using Service Blueprinting.
  • A one-day workshop to define how to successfully implement service improvements across all departments.
  • Embedding your new approach among staff – a Service Craftsmanship Cascading Programme

 

 

EMPLOYEE BRAND ENGAGEMENT (Cascading your Brand Heartbeat)

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Imagine everyone in your organisation enthusiastically delivering your brand.

Brand Engagement involves writing and cascading your Brand Heartbeat (encapsulated in a story) in an engaging way throughout your organisation – paying particular attention to those who have direct roles in creating the Brand Experience.

  • We convert your strategy into a story that encapsulates what your brand stands for and inspires your people about its future.
  • Everyone can contribute their own ideas about how to make your Brand Story a reality and then put them into practice
  • By enrolling key members of your team as storytellers the story is both credible to the audience and cost-effective to cascade.
  • A storytellers’ kit is produced and we recruit and train the storytellers.

Your people, quite literally, live your brand!