Brands that have purpose, character and integrity are the ones consumers love, champion and remain loyal to. They are also the ones that perform best for their owners . . . they exceed their revenue targets.

Purple has been in the branding business for more than twenty years. We know how to make brands count. How to make your brand the one that customers think of first, get enthusiastic about online and choose in preference to those of your rivals. Allowing your brand to out perform your competitors in revenue terms.

Is it an easy task? No, it’s a journey.

We'd like your brand to join the ranks of the 'brands that count'.

Let's start the journey.

Mark Grudzinski, CEO & Founder, PURPLE BRANDING

 
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Vision, Purpose & Brand Strategy

STAND FOR SOMETHING THAT MATTERS TO YOUR CUSTOMERS

Get your strategy right and everything else will fall into place.

We help you develop a clear strategy, from an inspiring vision and sense of purpose to an accurately articulated positioning.

We help you identify your most financially attractive market segments and opportunities.

We also develop a Brand Experience Strategy to complement your positioning.

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Brand Experience & Service Design

CREATE A BRAND EXPERIENCE THAT DELIGHTS CUSTOMERS AND BOOSTS REVENUE

We help you put yourself in your customers' shoes. That's the best way to think about and design brand experiences that encourage customers to spend more and keep them coming.

We have also developed service design techniques so that you have the processes in place to consistently deliver your brand promise.

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Marketing & Communications

TELL THE WORLD WHAT YOU HAVE TO OFFER AND WHY THEY SHOULD BUY FROM YOU

We help you to better target your marketing and communications, taking full advantage of the latest digital techniques.

We develop a Marketing and Communications Strategy to get you revenue results. We also ensure the way your brand is expressed is true to your original intent, we call this Strategic Integrity.

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Brand Alignment & Engagement

DELIVER YOUR BRAND PROMISE WITHOUT COMPROMISE

We work with you on every part of your brand  delivery process to ensure your brand lives up to its promises.

This includes Employee Brand Engagement Programmes, as well as programmes to engage your whole value chain with your brand.