Internal Branding - Cascading your Brand Heartbeat
The greatest, most respected brands have one thing in common. They deliver on their promises.
How? By focusing on Internal Branding as vigorously as External Branding activities.
Internal Branding involves engaging your staff, supported by the aligned resources of the organisation, so that they connect with your Brand Heartbeat - and successfully deliver your brand.
Internal Branding has two key dimensions:
Alignment and Engagement
The Internal Branding Dimension: People are waiting to be inspired!
Align your whole organisation behind what your brand stands for
The brand (and brand thinking) becomes embedded in the organisation and you are able to deliver on your Brand Promise (it takes the whole organisation to do this).
Our unique, tried and tested system of workshops and tools help involve all functional areas in contributing towards the successful delivery of your brand promise.
There are vast untapped rewards in encouraging every part of your organisation to support the successful delivery of your brand promise.
The concrete benefits of Brand Alignment include:
- Your brand (and brand thinking) becomes embedded in the organisation.
- You are more likely to deliver on your Brand Promise (it takes the whole organisation to do this).
- Your brand is delivered more efficiently.
- Lots of additional great ideas to make your brand special.
Brand Storytelling - Engaging your people in delivering your Brand Promise
Imagine everyone in your organisation enthusiastically delivering your brand.
Brand Engagement involves writing and cascading your brand story in an engaging way throughout your organisation – paying particular attention to those who have direct roles in creating the Brand Experience.
Unless all your people know what it stands for and how to portray it, you are realising a fraction of its true potential.
We convert your strategy into a story that encapsulates what your brand stands for and inspires your people about its future.
Everyone can contribute their own ideas about how to make your Brand Story a reality and then put them into practice
By enrolling key members of your team as storytellers the story is both credible to the audience and cost-effective to cascade. A storytellers’ kit is produced and we recruit and train the storytellers.
Your people, quite literally, live your brand!
Our Be Your Best Programme is designed for clients with limited budgets who need to move quickly.