Marketing

How internal culture drives a great hospitality success story

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Danny Meyer’s Recipe for Success

How the restaurant mogul behind Union Square Cafe, Shake Shack, and many other dining destinations uses culture to drive scale.

'Year after year, restaurant critics and journalists praise the behavior of the company’s employees, often more than the food.'

The real threat to hotels from Airbnb: research results

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Interesting research - and very relevant to those with responsibility for the marketing of hotel rooms. Of course, many hotels and resorts list themselves on Airbnb already. It's clear that any marketing strategy needs to take into account Airbnb offerings and pricing.

Teens are abandoning Facebook in dramatic numbers, study finds

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Teenagers have abandoned Facebook in favour of other social media platforms such as Snapchat and Instagram, according to a study from the Pew Research Center.

Just 51% of US individuals aged 13 to 17 say they use Facebook – a dramatic plunge from the 71% who said they used the social network in Pew’s previous study in 2015, when it was the dominant online platform.

In this year’s study reported Facebook use was, according to Pew, “notably lower” than the percentage of teens who said they used YouTube (85%), Instagram (72%) or Snapchat (69%). In the previous study, just 52% of teens said they used Instagram, while 41% said they used Snapchat. YouTube was not included in the 2014-2015 survey.

Use of Facebook was markedly higher among lower-income teens, with 70% of those living in households earning less than $30,000 a year using the platform, compared with just 36% of those whose annual family income is $75,000 or more.