Purple Workshops

Purple offers a unique collection of half and full-day workshops designed to bring out the best in organisations and the people who work in them.

Strategy & Planning

vision, Purpose & Positioning

It's amazing how much positive energy is released when a company has a clear vision of the future and had defined its underlying purpose - its 'why'.

Get your strategy right and everything else will fall into place.
We help you develop a clear strategy, from a well-defined vision and sense of purpose to an accurately articulated positioning.

This one-day workshop takes you through a proven process and is based on some preliminary work to understand your business and what it does in some detail.

RETREAT: Note this is also available as a two-day retreat.

DEFINING YOUR VALUE PROPOSITION

Your value proposition defines why customers buy from you rather than your competitors.

This half-day workshop takes a systematic approach to understanding the market conditions that play the most important role in developing your value proposition.

We look at customers 'pains and gains' where the opportunities exist for your product or service to solve a problem that other market players haven't spotted.

Branding

Brand positioning & Strategy

Positioning defines where you want to stand in relation to your competitors. It allows you to distinguish yourself from others in the market in a clear and appealing way.

This two-day workshop helps you develop a clear positioning and a clear Brand Blueprint– which represents your brand’s DNA

We work with you to set out succinctly in one document every dimension of your brand – from its Vision and Purpose to Positioning, Benefits (functional and emotional) to Values and Personality Traits. 

EMPLOYEE BRAND ENGAGEMENT

How do you inspire your people to bring your brand to life and present it at its best?

This one-day workshop takes you through a well-defined process to develop a Brand Engagement Process to enable staff at all levels in your organisation to represent your brand with confidence and enthusiasm.

BRAND ALIGNMENT: Add our one-day Brand Alignment module to learn how to align the systems and procedures of your organisation to fully support your brand AND the people who deliver it. 

RETREAT: Note this is also available as a two-day retreat.

Brand Experience & Service Design

DEVELOPING & MANAGING A DISTINCTIVE & MEMORABLE BRAND EXPERIENCE

Customers buy experiences regardless of whether they are purchasing a product or service. This one-day workshop provides you with the tools to map out and analyse your current Brand Experience and identify its strengths, weaknesses and opportunities. We review carefully about what your brand experience at each of your customer touch points say about you.

We look at the totality of your customer journey. By thinking in terms of the complete customer journey and all sorts of new opportunities to offer a better brand experience will emerge.

We define your brand experience and create your Signature Service Style successfully uniting all the expressions of your brand.

COACHING SUPPORT: Because of the nature of the material, this workshop comes with a three-month coaching support programme.

 

What if you could identify additional sources of revenue for your business and create a plan to access them?

 
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Revenue Building Programme

We've created a unique Revenue Builder Programme to help hospitality clients build additional revenue - both through short-term actions and longer-term marketing and branding activities. 

HOW DOES IT WORK?

Based on our experience in the hospitality industry we have created a Hospitality Revenue Map – which identifies the complete set of revenue building opportunities for hotels, restaurants and spas.

The process:

  • Review all you revenue generating operations.
  • Identify ways of increasing revenue from existing sources as well as NEW revenue building opportunities.
  • Create a Revenue Building Plan to achieve your revenue targets.
  • Coach you and your staff as you implement the plan - with monthly reviews and enhancements.

The benefits of the Revenue Builder:

  • Achieve additional revenue from existing sources.
  • Build revenue from new sources.
  • Do all this in a way which builds your brand image and presence in the market place.

OPTIONS:

Clients can access the Hospitality Revenue Builder service through the following options:

  • In-House Revenue Building Workshop - with your management team - to create the Revenue Builder Plan. 
    • This includes:
      • Revenue Source Audit.
      • Half-Day Revenue Builder Workshop.
      • Revenue Builder Plan.
      • Coaching of your team to implement the plan and monitor results.
  • Group Workshops
    • Attend one of our group workshops and learn the basics of the Revenue Builder Programme.
    • This includes:
      • Overview of the Revenue Builder Programme.
      • How to create your own Revenue Builder Plan.
      • Online support as you build and implement your plan.

 

Contact us for more information and fees

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Purple Brand Packages

We have packaged some of our signature services. Rates available on request.

POSITIONING AND DEFINING YOUR BRAND

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Successful positioning is both an art and a science. We work with you to define your positioning and purpose (your Brand Heartbeat) and build your brand around it.

Includes:

  • Brand Audit and Competitive Evaluation.
  • Internal Management and Staff Interviews.
  • Purpose and Positioning workshop (your Brand's Heartbeat).
  • Brand Development – creating your complete Brand Platform (Brand Purpose, Values, Personality and Architecture)

What your brand means for you:

  • Brand Alignment and Staff Engagement.
  • Developing a Communications Matrix to support your brand.
  • Defining and documenting your ‘Signature Service Style’ based on your brand positioning.


 

DEFINING YOUR VISION, PURPOSE AND CORE VALUES

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A one-day workshop to help hotels define their Vision, Purpose and Core Values.

Includes:

  • SWOT Analysis to underpin the process – with a particular emphasis on your strengths and opportunities.
  • Creating an inspiring Vision of your brand’s future. The star on the horizon that you are moving towards.
  • Defining your Purpose (your motive for achieving your Vision). NOTE: We use Simon Sinek’s excellent ‘Start with Why’ approach.
  • Defining your Core Values which will guide everything you do.

This can be done on or off site – and is often best undertaken as part of a weekend retreat.
 

SERVICE CRAFTSMANSHIP

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Delivering high standards of service are made easier using our Service Craftsmanship approach.

Involves using cutting edge approaches to service design and the customer experience.

Includes:

  • Review and Audit of your current service delivery and standards.
  • A one-day multi-functional workshop to map out your current customer journey and critical points in need of attention and applying Service Craftsmanship tools – using Service Blueprinting.
  • A one-day workshop to define how to successfully implement service improvements across all departments.
  • Embedding your new approach among staff – a Service Craftsmanship Cascading Programme

 

 

EMPLOYEE BRAND ENGAGEMENT (Cascading your Brand Heartbeat)

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Imagine everyone in your organisation enthusiastically delivering your brand.

Brand Engagement involves writing and cascading your Brand Heartbeat (encapsulated in a story) in an engaging way throughout your organisation – paying particular attention to those who have direct roles in creating the Brand Experience.

  • We convert your strategy into a story that encapsulates what your brand stands for and inspires your people about its future.
  • Everyone can contribute their own ideas about how to make your Brand Story a reality and then put them into practice
  • By enrolling key members of your team as storytellers the story is both credible to the audience and cost-effective to cascade.
  • A storytellers’ kit is produced and we recruit and train the storytellers.

Your people, quite literally, live your brand!